Fans customers are customers that are so thrilled with the service of a business that not only tell all your friends and colleagues, but send them and help the business to close the sale. An alarming fact in the life of the business is that they spend six times more to attract new prospects than what you spend on serve and serve existing customers so they continue with them. Just to add another alarming fact, 68% of customers who leave a company do so simply because they perceive indifference, they did nothing wrong, but the customer perception is that he did not care enough! How do you show that you didn't you enough? Well, it may be in many small ways, you forgot thank them, remember your name, provide that extra, of suggest that accessory would be perfect, send a birthday card or any of the other dozens of small perceived indifference that your competition can capitalize on. A satisfied customer is achieved through satisfactory service but a fanatic customer is achieved through a Memorable service. Here are some simple tips that you can enter in your business today, and that will help you keep your customers coming back with you, bringing their friends with them and shouting your name telling people why, if they are not doing business with you, they are missing something wonderful! Send thank you cards.

Sell them everything they need to get the maximum benefit from your purchase. It is frequently used their names. Only call them to make sure that all is well. Invite them to special for a few clients privileged, exceptional sales. Call them when something new arrives you to your store, you know that you will like them. Ask them for suggestions how you could improve the service towards them. Tracked them over and over again.

It promises little and delivers more of what you promised. Offer an extra service not wait without cost. Another suggestion I upon the owners of SMEs is that they register the moments of truth that exist in your business. A moment of truth is all that contact that the customer has with some aspect of the business and that based on that contact forms an opinion of the quality of product or service. For example in a convenience store moments of truth can be: when customer leave aside, seeks a cart, looking for vegetables, select vegetables, asks for help, visit the carnage, makes queue to pay, pay, waiting for him packaging products, request your invoice and out of the parking lot. In every moment of truth we must ensure that the client has a memorable, not only satisfactory experience. Legal information this article is Copyright of the author (a). The author is responsible for the content and opinions expressed. The content can be included in publications or websites with informational and educational (but not commercial) purposes, if the following conditions are respected: 1) be published as it stands, without alterations 2) becomes reference (Martin Arevalo) author 3) is referenced to (the font (todosobreventa.over-blog.es or todosobrecoach.over-blog.