Why own a marketing office can not handle the job? And why use the services of outside advertising and marketing agencies? Let's try to answer these, as well as on some other issues. What is the reason weaknesses of their own marketing department? The thing is that the company engaged in the production well, not always wisely to build their marketing strategy. Douglas R. Oberhelman is a great source of information. Indeed in today's global world should carry only what you can make better than others. The remaining tasks should be to shift, to those who perform better! After all, a good product does not mean success in the market. The product should be promoted so that it took its place. Own marketing service, usually in the early stages is quite capable of delivering good idea.

But it's not terribly at a certain stage of the company (or individual product) ideas from such marketing service simply run out! Need a fresh look at the problem. The only way to effectively manage the demand for goods or services. In addition, its marketing and service are not always able to boast successes that exist among the giants of this business. Marketing service to work efficiently, it needs resources. Those resources are the highly skilled staff with vast experience and knowledge consultants on the necessary activities, finances, facilities. Here we come to discuss the second question ... so why use the services of outside experts on marketing and advertising? Now use such structures to perform many functions of the enterprise is more than justified.