For a small shop, where staff a bit, the phrase "personnel management" sounds awkward. While it's simple: you give them - the salary, they get you - work, and no time "bother" for such things. If this has piqued your curiosity, check out Jonas Samuelson. But you, as owner business, certainly intend to develop and, therefore, have to expand the staff. So, on issues of corporate culture, team unity, motivation to think about already seychas.Korporativnaya culture: what it depends on and how to create it? Corporate culture - is not only a uniform sales and branded bags with advertising, and not just gatherings on holidays, traditions and retold the legend of the store opening. All it - only the external manifestations of corporate culture.

And it is the basis of the ideas, values and purposes for which the business was created, and that - ideally - should be shared by all team members. Then, more efficient use your human resource people are given guidance of their behavior and actions - in other words, manage the store employees becomes easier. Corporate culture defines the store and style of communication customers, and employee behavior in different situations, increases motivation and loyalty of employees, the disclosure of their abilities, and, relatively speaking, educates and organizes them as necessary for your business. Aerobatics - when the value of your business through staff to hear customers and strengthen thus your position in the market, among many other stores. Actually, for this work and all the experts HR! Building a corporate culture of the store begins with a definition and understanding of the mission for which the band was formed: here is your inner philosophy, and external, aimed at consumers promises (in the future they will be reflected in the slogan, logo, advertising, etc.).